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Fortunato Depero (30 March 1892 – 29 November 1960) was an Italian futurist painter, writer, sculptor, and graphic designer.
In 1919 Depero founded the House of Futurist Art in Rovereto, which specialised in producing toys, tapestries and furniture in the futurist style. In 1925 he represented the futurists at the Exposition Internationale des Arts Décoratifs et Industriels Modernes (International Exposition of Modern Industrial and Decorative Arts), and presented a Futurist Hall at the Monza Biennial. In 1927, together with his friend, advertising agent and publisher Fedele Azari (Dinamo-Azari), Fortunato Depero designed Depero futurista 1913–1927 – the so-called "bolted book" – which was printed in letterpress with his direct supervision and involvement by the Mercurio print works of Rovereto. Depero futurista 1913–1927 was a commercial book to be sold, to promote and document the work of Depero, and to legitimise him as an artist. It was a showcase portfolio relating to a specific period (1913–1927), but also an atypical and pioneering artwork in the form of a book, an ideological declaration. It is a work that celebrates Depero the artist, graphic designer and artisan, a blend described as ‘total fusion’ by Giacomo Balla and Depero in their manifesto of 1915 Ricostruzione futurista dell’universo. (2021). 9788849868364, Rubbettino. ISBN 9788849868364
1928 saw Depero move to New York City. From this year to 1930, his works were not successful. The city was still reeling from the effects of the Wall Street crash so his paintings did not sell while the Futurist House, his first commercial enterprise there closed after barely two months of operations. He experienced a degree of success later on, doing costumes for stage productions and designing covers for magazines including MovieMaker, The New Yorker and Vogue, among others. He also dabbled in interior design during his stay, working on two restaurants which were later demolished to make way for the Rockefeller Center. He also did work for the New York Daily News and Macy's, and built a house on 23rd Street. In 1930 he returned to Italy.
In the 1930s and 40s Depero continued working, although due to futurism being linked with fascism, the movement started to wane. The artistic development of the movement in this period can mostly be attributed to him and Balla. One of the projects he was involved in during this time was Dinamo magazine, which he founded and edited. After the end of the Second World War, Depero had trouble with authorities in Europe and in 1947 decided to try New York again. This time he found the reception not quite as welcoming. One of his achievements on his second stay in the United States was the publication of So I Think, So I Paint, a translation of his autobiography initially released in 1940: Fortunato Depero nelle opere e nella vita (literally, Fortunato Depero, his works and his life). From the winter of 1947 to late October 1949 Depero lived in a cottage in New Milford, Connecticut, relaxing and continuing with his long-standing plans to open a museum. His host was William Hillman, an associate of the then-President, Harry S. Truman.
After New Milford, Depero returned to Rovereto, where he would live out his days. In August 1959 Galleria Museo Depero opened, fulfilling one of his long-term ambitions. On 29 November 1960, after being ill with diabetes and spending the last two years unable to paint due to hemiparesis, Depero died aged 68 in Rovereto.
Depero's designs and artworks completed for advertising were mainly monochromatic or utilized a spot color to emphasize text. (2025). 9780811855082, Chronicle Books. ISBN 9780811855082 His full-color designs followed Futurist color schemes featuring red, brown, ocher and the occasional accents of bright blue or aqua.
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